As we age, our skin begins to lose its natural moisture, where fine lines and wrinkles may start to appear, and skin begins to lack firmness and elasticity.

Avène Hyaluron Activ B3 Concentrated Plumping Serum has been specifically developed to visibly reduce fine lines and wrinkles and hydrate skin*. The serum revitalises the skin, leaving it feeling healthy, radiant, hydrated and plumped.

The formula contains two key ingredients that act on the signs of ageing:
• 6% Niacinamide
• 1.5% Hyaluronic Acid

Developed by our experts, Avène Hyaluron Activ B3 Concentrated Plumping Serum has been scientifically formulated using a minimalist formula containing only 8 ingredients. This serum provides a tightening effect after 15 days of use*. After 15 days, the skin is also left feeling plump, firm and more elastic**. Tested on sensitive skin, this fragrance-free product is suitable for all areas of the face, eye contour, neck and neckline. Avoid contact with the eyes**.

The serum’s oil-free texture has been developed to enable rapid absorption without leaving a greasy or sticky film.

The serum is easy to apply and has a light, fresh texture*. Thanks to its formula enriched with hydrating ingredients, this serum will help skin feel moisturised and comfortable.